Add FarmVille (and Other Browser-Based Apps) to your Web Browser Bar

Conduit Ltd. may not sound familiar to you, but you’ve probably seen some of their technology at some point in your lifetime. Recently, they created a program that allows publishers to nest browser-based applications at the top of their web browsers.

Toolbars aren’t exactly new technology, but what Conduit is bringing to the table is. The technology that the company has created essentially allows its customers to create browser-based applications that run in a toolbar near the top of the internet window. For example, the FarmVille toolbar is one of Conduit’s creations.

According to Conduit’s president, Adam Boyden, the company currently has 220,000+ publishers creating applications and 100+ million active users. Growth in those numbers is expected to continue as browser-based games grow in popularity, especially in China.

Boyden says that Conduit has “been very popular within the game space because companies have been able to build tools which have helped them make their games more easily accessible or interact with their game-related content more easily within the browser. It gives game publishers, developers, and community sites a constant engagement potential with end users.”

Via Kotaku.

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