Browser-Based Game Engine Creator Unity to Launch “App Store” for Developers
Who says an app store’s just for Apple products? Unity, a company that creates game engine software for developers, is planning on introducing its own “App Store” of sorts.
Unity’s user base currently includes over 25,000 individuals and has grown tremendously ever since Unity’s Chief Executive, David Helgaon, announced at a developer conference a few months ago that the $199 version of the Unity game engine software would be free. The company’s continued popularity is due to its release of helpful tools that allow pretty much any developer off the street to more easily adapt game engines. Usually, such advanced resources are only available to major publishers and skilled developers.

The $199 version of Unity’s software was originally intended for hobbyists and start-ups. Ideally, as these entities grow, Unity is hoping for them to upgrade to the $1,500 version of the software that has more advanced features. Add-ons to the current software is provided by current members of the Unity community.
According to Helgason, “There’s already an ad-hoc marketplace for extensions, both free and commercial. One guy didn’t like how we built user interfaces in Unity, so he built his own version of how to do this and is selling it for about 200 bucks.”
The Unity game engine powers many games, including those for the iPhones, browser-based games, and games played in Facebook, the ever-so-popular social networking site. Unity was originally founded in the country of Denmark, but is currently headquartered in San Francisco’s So-Ma startup district. It employs roughly 50 people.
Via FinancialTimes.
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